Kansas is much improved under Les Miles. But the Jayhawks still have a long rebuild and this spot sets up great for Texas Tech.
The Red Raiders are coming off a tough 34-24 home loss to Iowa State. They can't afford a loss to Kansas in their quest to make a bowl game. The Red Raiders have plenty of firepower and should give the Jayhawks their best effort.
Kansas, on the other hand, is in a letdown spot after nearly upsetting Texas in one of its best performances of the past few years. The Jayhawks had rallied several times to lead, but lost on a field goal at the gun, 50-48. Kansas played its guts out and it's going to be difficult for the Jayhaws to match that performance physically and emotionally. 
Texas Tech has dominated this series winning the past nine times while going 7-2 ATS. The Red Raiders' average win in this span has been by 24 points. Texas Tech has defeated Kansas by an average of 38 points during the last three years. 
The gap has narrowed. But not enough and the situation lays out well for the Red Raiders.